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Brand & Image Studio — New York

We make your practice look worth more.

Cerne Creative is a boutique studio that translates real excellence into image. We build perception of value for clinics, surgeons, aesthetic professionals and premium personal brands — so your presence finally matches your level.

15+
Years of Experience
500+
Projects Delivered
300+
Clients Served
BR → US
Brazil to New York
What We Keep Noticing

We've been noticing it more and more: the gap between the quality of the work happening inside the practice and the way it looks on the feed.

The expertise is real. The results are real. The image rarely is — and that's the part we exist to close.

What We Do

We don't sell posts. We build the perception your practice runs on.

Every service exists for one outcome: making your brand look as credible as it truly is, across every surface a client will judge before they ever speak to you.

01

Brand Positioning

Define how the market should perceive you — and the territory only you can own.

02

Creative Direction

A coherent visual language across photo, video and feed, directed end to end.

03

High-End Photography

Editorial imagery built on 15+ years of fashion and portrait craft.

04

Video Production

Motion that carries authority — from short-form to brand films.

05

Personal Branding

For founders and professionals whose name is the business.

06

Medical & Aesthetic

Content tailored to clinics, surgeons and aesthetic professionals.

Where do you fit?

Tell us about your practice at contact@cernecreative.com and we'll point you to the right starting place.

Portfolio

A look at the work.

Request Full Portfolio
Editorial portrait
Editorial Portrait
Medical professional portrait
Medical Branding
Clinic interior
Clinic Space
Founder portrait
Founder Portrait
Behind the scenes
Behind the Scenes
Beauty editorial
Beauty Editorial
Product detail
Detail & Texture
The Studio

Cerne began with something we kept noticing: remarkable practices that stayed invisible online.

We met surgeons, clinics and founders doing extraordinary work, then watched them blend into a feed of sameness. The expertise was real. The image rarely matched it.

So we built a studio at the intersection of strategy and craft. Cerne — the Portuguese word for the core, the heartwood of a tree — is the principle: we start from what's truly at the center of a brand, then build everything outward from there.

Anderson Matta, co-founder and creative director

Anderson Matta

Co-Founder · Creative Director & Photographer

Fifteen-plus years behind the camera, from fashion and editorial to personal branding. Photographer, makeup artist and creative director, Anderson turned a craft into a method for building how a brand is perceived — long before a word is spoken.

Camilli, co-founder of Cerne Creative

Camilli

Co-Founder · Communication & Positioning

Aesthetics have always been her language. Seven years in social media and luxury branding — and a life spent traveling the world — gave her the platform to speak it. Seeing a gap in how the med-beauty world presents itself, she co-founded Cerne to close it, with the vision, experience and passion to give these practices the branding their level deserves. This is just the beginning.

Questions

Good to know before we talk.

Do you only work with medical professionals?+
No. Medical, surgical and aesthetic professionals are our specialty, but we work with founders, premium services and personal brands who need their image to match their level.
Do you offer social media management?+
We focus on strategy, creative direction and production — the content and the positioning behind it. We can structure ongoing calendars and direction, and partner on execution where it makes sense.
Can you travel for productions?+
Yes. We produce on location across New York, Washington DC, Maryland and Brazil, and travel for the right projects.
How long does a project take?+
A focused branding production runs a few weeks from discovery to delivery. Larger positioning systems take longer. We'll give you a clear timeline on our first call.
Do you work outside New York?+
Always. We operate between Brazil and the United States, and serve clients in both markets in English and Portuguese.
The Next Step

Your brand is already great. It's time for it to look like it.

Tell us about your practice. We'll show you, honestly, what it would take for your image to match the work.

Book Your Strategy Call →